Book Report on Sun Tzu Art of War and Management

A Peak from a Perspective A deep breath. We’re waging a war. It seems that in any kind of business, there is somewhat of a battle to be fought, whether with the company itself or with other organizations vis-à  -vis the company. As to how to skate through the rocky atmosphere with a graceful land from a triple hoop axel jump is discussed in the book, Sun Tzu: Art of War and Management although in a different view. Through its different principles in war, each concept is translated as to how it can be used in the business showground. The principles begin from making a decision whether waging a war is practical or not. In business perspective, this translates to the idea whether entering into a business would be rational. The viability of†¦show more content†¦They realized that not only fertilizer was needed but also chemicals such as pesticides and insecticides to irrigate the farmland. They capitalized on the opportunity that the market is not yet fully saturated or occupied. This follows th e concept of appraising the terrain, whether it is open or constricted. They don’t have much concern regarding their competitors because as long as they have cheaper sources of their products, they have an advantage over their rivals. But unlike Hi-Fern Marketing which doesn’t have enemies in the battlefield of business, the fierce competition of Alto Broadcasting System-Chronicles Broadcasting Network (ABS-CBN) and Gozon Marketing Association (GMA) is one of the popular rivalries present in the country. Each network’s objective is high ratings which translate into a heftier slice of the multi-billion peso advertising pie. For quite a while, ABS-CBN had a commanding lead over GMA. The latter was content to be a strong number two. Ironically, GMA was the number one station during the martial law era in the 70s under the stewardship of current ABS-CBN chief operating officer Freddie Garcia. When the Lopezes got back ABS-CBN after the Edsa Revolt in 1986, the late Geny Lopez was able to convince Garcia to return to his mother station. This exemplifies the concept of headhunting under the various principles advocated by Sun Tzu. It was Garcia who liftedShow MoreRelatedStudying Management Unit : Formativ e Assignment1631 Words   |  7 Pages 2ND NOVEMBER 2015 Candidate number: 23639 Tutor: Peter Nicholls STUDYING MANAGEMENT UNIT – FORMATIVE ASSIGNMENT Discuss whether knowing the history of management is useful for studying management today THE VALUE OF HISTORY OF MANAGEMENT 1. 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